The project manager plays a critical role in the leadership of a project team in

order to achieve the project's objectives.

This role is clearly visible throughout the project. Many project managers become

involved in a project from its initiation through closing.

However, in some organizations, a project manager may be involved in evaluation and

analysis activities prior to project initiation.

These activities may include consulting with executive and business unit leaders

on ideas for advancing strategic objectives,

improving organizational performance, or meeting customer needs. In some organizational settings,

the project manager may also be called upon to manage or assist in business analysis,

business case development, and aspects of portfolio management for a project.

A project manager may also be involved in follow-on activities related to realizing business benefits from the project.

The role of a project manager may vary from organization to organization.

Ultimately, the project management role is tailored to fit the organization in

the same way that the project management processes are tailored to fit the project.